Speaker
Kevin A. Schulman, MD
Professor of Medicine and Economics
Stanford University
Topic
Beyond Politics: Promoting COVID Vaccination in the United States
Keywords
COVID-19; Vaccine hesitancy; Marketing strategies; Herd immunity; Vaccine adoption
Key Points
- One key strategy is to promote the COVID-19 vaccine as a tool that will get us back to school and work again.
- We need targeted COVID-19 marketing campaigns at each health system to achieve 100% vaccination of healthcare workers.
- It is crucial that we tamp down vaccine misinformation. We must be vocal in telling the accurate stories of people’s experience with the vaccine, as these resonate with the public and can have an impact.
Discussion Themes
Many of these strategies could apply to clinical trials, for example, a scarcity, an honor for participation, a frontier. Could these tactics could be used to increase participation in clinical trials, especially COVID-19 trials?
Another strategy is to just open the floodgates for everyone to get the vaccine, and this will avoid having stock waste on the shelves. If high-risk groups are resistant to vaccination, perhaps highly motivated people can fill the gap.
How can private payers support COVID-19 vaccine marketing efforts?
Read more about Beyond Politics—Promoting Covid-19 Vaccination in the United States in the New England Journal of Medicine.
Tags
#pctGR, @Collaboratory1